Archive for the ‘Brands’ Category

Evans SS10 – I’m sorry but I just can’t contain myself

January 30, 2010

So browsing this afternoon, I stumbled accross Evans’ SS10 PR shots and… wow, I’m actually in awe! Every major trend seen on the runway during the major fashion weeks has been translated here. I’m actually salivating!

I’m going to post the small preview shots with the logo that are available on the site – if anyone from prshots.com sees this and would like me to take them down, contact me and I will do so. But the clothes look this good, I can’t keep them to myself! Behold, my favourites:

Image copyright Evans

Inspired by Christopher Kane’s collection.

Image copyright Evans

Straight out of Balmain! As a fully paid up member of Balmania, I screamed when I saw this!

Image cipyright Evans

This references a lot of the farmyard and prairie-girl looks that were seen at places like D&G, Alex Wang, Chanel etc. I don’t normally like denim but this is too cute!

Image copyright Evans

Image copyright Evans

Image copyright Evans

Image copyright Evans

Ahhhh! You can see the full selection here: http://www.prshots.com/Evans/Images.aspx What are your favourite pieces?

New Plus Boutique: Marie Denee

September 30, 2009

I think it’s so cool that fresh plus size boutiques are popping up online more and more often at the moment. Gabi of YFF unearthed the utterly awesome Kanak from Spain recently, and now Marie of The Curvy Fashionista has launched her own retail site, Marie Denee! Here are a few of my favourite offerings from her most recent lookbook:

Marie’s misson statement is to source the most fashionable and well constructed plus size clothes on offer. I think it’s fair to say she knows what she’s on about, having done her masters on the subject along with years of fashion retail and stylist experience.

The site launched today, I believe, so it is early days but absolutely one to watch. Congrats and best of luck, Marie D!

City Chic SS10 Collection

August 21, 2009

A flurry of exciteable blog posts are emerging in the fatosphere about the runway show for for Aussie plus-size retailer City Chic, and I’m happy to be adding to it!

I’ve heard mixed things about the brand: that the quality isn’t as good as the prices dictate, and the looks aren’t particularly on trend. But from the looks of this show, they’re at least trying to rectify one of these things. According to this article, their target demographic is 18 – 28 year olds, and as a result they’ve provided a selection of cute floral dresses, mini skirts (and I do mean mini, not 5mm above knee length!) and biker studs. It’s not perfect by any means, but it’s still pretty awesome!

Here’s a selection of my favourite outfits – in the meantime I suggest you check out Corpulent’s report as they were in the audience!

Is that a peplum I spy? Fantastic!

Major, MAJOR belt lust.

Love the colour blocking on this!

This isn’t particularly trendy, but the prom fit, polka dots and combination of black/white/pink are just totally me!

Gorgeous, and bang on trend, too!

And… what’s this? Haute-plus? I would pay so much money for this skirt. It’s utter decadence.

Other recaps on the web:

Young, Fat & Fabulous
Musings Of A Fatshionista

What do you think? Have City Chic gotten it right?

Love Letter to Carmakoma

August 12, 2009

Xtina of The Musings of a Fatshionista (one of my favourite fashion blogs right now, plus or not) recently posted some items from the autumn Carmakoma collection. Carmakoma is entering its third season, and its most recent lookbook has that same strong aesthetic running through that it burst on to the plus fashion consciousness with, just over a year ago.

What makes me positively giddy when it comes to Carmakoma – more than other plus size brands, anyway – is down to more than the clothes themselves, although the clothes themselves are, of course, fab. It’s just so utterly refreshing to see a plus fashion brand actually showcasing their collection as exactly that: fashionable.

Flicking through look books for other companies, I always feel they’re catering to a demographic that doesn’t include me. The appeal is almost certainly aimed at an older, suburbanite, post-children market. Not that older mums don’t deserve to look great, quite the opposite! But the lack of detail, restrained styling and budget-luxe settings seem to reach out only to those who consider themselves too busy to really invest in fashion, happy to touch on the outskirts of a latest trend but not particularly interested in expressing themselves.

Carmakoma are the first to present their clothes in way that speaks to me on a base level. There is an edge, a youthfulness and aloofness present in their styling that has more in common with the austerity of the likes of Alexander Wang than the “responsible working mum” aesthetic so adored by all other outsize brands. Seeing fashionable clothes on models that are not only young, but genuinely plus size and cool to boot, is absolutely empowering for me as a consumer.

So, Carmakoma, I salute you. May you continue blazing a trail through the plus size fashion market for a long, long time! My only request would be that the sizes eventually go even bigger – but until then, I’m saving my Euros for that super hot one-shoulder ruffle dress.


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